Death Wish Coffee
Intuit QuickBooks Super Bowl
When thinking of the strongest and fiercest things in the world to represent the insanely caffeinated Death Wish Coffee, I thought of vikings.
Death Wish was the winner of Intuit Quickbooks' Small Business Big Game, a program where more than 15,000 small businesses across the country applied for a chance to win a Super Bowl commercial. Luckily, the guys at Death Wish were a bunch of sweethearts and quite the opposite of the stars of this spot, BTS below.
Adweek, AdAge Anatomy of an Ad, New York Times, Forbes, Wall Street Journal, CNN, Mashable, Refinery29, Collider, Sports Illustrated, Behind the Scenes, CNN Money
Lead-Up
Small businesses are the heart and soul of America, but rarely stand in the national spotlight. To give them the recognition and celebration they deserve, Small Business Big Game was born. An eight month program that encourages small business owners to participate in activities for cash prizes and a chance to win the ultimate prize, a commercial in the Super Bowl.
As Small Business Big Game competition narrowed, we created an animated video to symbolize the strategy that each business utilized to get to the Final 3.
I concepted and helped develop this video, animated by the talented Sylvia Yang.
Facebook post
Experiential
To promote the early release of the Super Bowl commercial, we released the Vikings on the Streets of SF to give out Death Wish Coffee.
I helped concept and create this project, and got to design a truck wrap.
Partner: Eric Aldama